The most important person in your life
The most important person in your life
The most important person in your life
Are you looking to enhance the user experience and emotional impact of your app? In this case study, I explore how I transformed an ordinary mobile app into a deeply personal and meaningful experience, leaving users emotionally connected and engaged. Learn how I leveraged UX/UI design principles and a human-centric approach to create an unforgettable journey for users, and discover how I can do the same for your app to make it the most important tool in their lives.
Are you looking to enhance the user experience and emotional impact of your app? In this case study, I explore how I transformed an ordinary mobile app into a deeply personal and meaningful experience, leaving users emotionally connected and engaged. Learn how I leveraged UX/UI design principles and a human-centric approach to create an unforgettable journey for users, and discover how I can do the same for your app to make it the most important tool in their lives.
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Description
mHealth App of simulated Client “Daily Health Conference” want to offer more value to its members by exploring how technology can be used to help people live healthier lives in new ways.
mHealth App of simulated Client “Daily Health Conference” want to offer more value to its members by exploring how technology can be used to help people live healthier lives in new ways.
Collaborators
Role
Hanna Kraveets
UX Researcher, Brand Desinger, UI Desinger
Solution
UXR, MVP, High-fidelity — Prototype, Design Critique and Presentation
UXR, MVP, High-fidelity — Prototype, Design Critique and Presentation
Tools Used
Figma, Illustrator, Zoom, Slack, Notion
Figma, Illustrator, Zoom, Slack, Notion
Role
Collaborators
UX Researcher, Brand Desinger, UI Desinger
Hanna Kravets
Dates
July 2023
July 2023
Research Methods
Secondary & Market Research
Brand Comparison Chart
Lean UX Canvas
Quantitative & Qualitative UXR
Empathy Map
Target Users
Open minded Users
Spiritual Users
Users interested in personal growth and self improvement journey
Curate fresh set of digital mobile apps for Daily Health Converence - Members
Reflecting an innovative approach to wellness
Utilizing technology to help people live healthier lives in new transformative ways
Background Research - Research Goals
Understand the users pain points in their personal growth journey
Understand the users pain points in their personal growth journey
Pain Points
Pain Points
01
01
Compare Secondary Research with users reality
Compare Secondary Research with users reality
Measure
Measure
02
02
Validate our ideas for the product we ideated in the brainstorming session
Validate our ideas for the product we ideated in the brainstorming session
Collect
Collect
03
03
Understand users habits, feelings and thoughts about small tasks for personal growth journey
Understand users habits, feelings and thoughts about small tasks for personal growth journey
Tasks
Tasks
04
04
Research Method 1 - Secondary & Market Research
85%
85%
of people worldwide struggle with low self-esteem.
of people worldwide struggle with low self-esteem.
60%
60%
of anxiety levels can be improved with meditation
of anxiety levels can be improved with meditation
74%
74%
of people who do or have journaled, saw emotional venting as a benefit
of people who do or have journaled, saw emotional venting as a benefit
Research Method 2 - Brand Comparison Chart
Conclusions:
• Idea we emerged earlier in the process to develop, doesn’t has many direct competitors.
• Many other mental health apps such as Balance or Headspace who were more a meditation or habit tracking app.
• VOS, who has the feature to led people journal or connect in a community.
• No apps that focused on personal growth and had tasks to construct the user experience more engaging.
Headspace
VOS
Balance
Breeze
Research Method 3 - Quantitative User Research
How often have you been meditating last week?
29%
4,3%
1,4%
65,2%
Not at all
One or two times
Three to five times
More than Five Times
Do you feel like there is an opportunity for you to grow as a person?
42,9%
2,9%
17,1%
37,1%
I feel definitely a big need of self-improvement
I like myself as I am but change irreversible
I think I dont have to force it, change willcome anyway
I don´t feel like I need to improve
What kind of personal educational content do you consume?
0
1
2
3
4
5
6
7
25
100
75
0
50
50
Nothing at all
Podcast
Youtube Videos
Ted Talks
Books
Documentaries
Masterclasses or Workshops
All of the above
Research Method 4 - Qualitative User Research
Direct Interview Quotes:
Natasa L. - 27
Client Relationship Manager
“If everyone would put all their money, time and energy into their mental health and personal growth, I think the world would be a better place..”
Anil S. - 31
Project Lead
“Journaling helps me to strucutre my mind and express my emotions!”
Anil S. - 31
Project Lead
“Journaling helps me to strucutre my mind and express my emotions!”
Lydia M. - 30
Data Analyst
“Personal growth is like a cocktail, blending emotional well-being, spirituality, physical health, mental clarity, and social connections. The key to satisfaction lies in finding balance among these interconnected aspects, for each enhances the other.”
Research Findings:
• Collected the Insights from the interviews on virtual sticky notes and created an Affinity Diagram.
• Differentiated answers in two sections : One helped us to create our ideal user and it’s journey and the other part helped us to ideate in the further process.
• Saw a huge trend in the people we picked to ask: Almost all of them expressed an interest in their personal growth and self-improvement journey but can’t find time in their busy life schedule
• Consistency, balance, and resources our users take advantage of to learn about themselves, led us to conscious Chloé.
Conclusions:
• Considered in the UJM the insights from our Qualitative AND Quantitative UXR as well.
• Self Esteem and Mental Clarity was a trend in our research as well, that we took into account.
• Dot voted on the last two phases to focus on; as we realised in the main HMW-Statements an opportunity for the topic we chose to go for in the wellness industry.
Main HMW Statements were:
“HMW support the user in getting more mental clarity?”
“HMW help the user to gain a higher self-esteem?
“HMW help the user to prioritize themselves first?”
Main HMW Statements were:
“HMW support the user in getting more mental clarity?”
“HMW help the user to gain a higher self-esteem?
“HMW help the user to prioritize themselves first?”
Problem Statement
Driven and conscious individuals need to find a way to grow personally and enhance their emotional well-being with more mental clarity because they always down prioritize themselves in their daily busy life schedule which leads to a low self-esteem.
MVP Statement
• We chose to go for the Crazy 8´s as it’s beneficial for the further process in creating the wireframes; We often hear ideas from our teammates, but visualise it completely different.
• Transferred the ideas in the MoSCoW Grid
Used MVP and much detailed pitch for Concept Testing
Results Concept Testing:
• Be more flexible with the time commitment goal settings, so the user doesn’t feel too much pressured when they can’t keep track.
• Reassured us in features such as the anonymous sharing option into the community and the educational resources, that we were on the right track.
Support user's self-confidence through challenging tasks in various personal growth aspects.
Allow sharing of task progress with the community worldwide.
Enable users to prioritize themselves by setting their own time commitment dedication during log-in.
Provide frequent soothing reminders with personalised ringtones to honour time commitments.
Showcase completed and upcoming tasks in a personal dashboard with progress tracking.
Include an educational library with saved links on media related to the chosen aspect.
Mid-Fidelity Wireframes and Usability Testing
• We interviewed people live for our remote usability testing with 5 main task they had to complete and asked them to share their screen in Zoom
• We observed their desktop and facial expressions.
• While doing the task we asked them to give immediately feedback when they get stuck or confused.
• Noted all the comments from our testers in our Figma File right on the Mid-Fi Wireframes to work with those insights on the High-Fi Wireframes later in the process.
Branding
Olivine as our primary color symbolizes the humans mind, Rosy Brown the heart and spirit and the African Violet the love to ourselves. We chose a variable font named Nunito as our typography of choice and chose it because of its rounded edges, that gives a friendly and welcoming look that matches with the Logo I created. The story behind the Logo is simple yet significant. It symbolizes, as in the color choice explanation already mentioned, the humans mind, spirit, and hug from us. It`s imperfect shapes, presents the imperfection of all.
Aa
Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9
Nunito Extra Bold
Heading 1 in Nunito Extra Bold 23px
Colored Heading in Nunito Extra Bold 18px
Heading 2 in Nunito Extra Bold 15px
Heading 3 in Nunito Bold 15px
Subtitle 1 in Nunito Bold 10px
Body in Nunito Regular 15px
Button in Nunito Bold 13px
Caption in Nunito Regular 11px
African Violet
AA89C5
Olivine
A4C589
Rosy Brown
C59A89
Meet Become
We embarked on a heartfelt journey to create a deeply meaningful experience in this project. With a strong focus on understanding the needs and emotions of users, we crafted a digital solution that celebrates human connections. Witness the power of our UX/UI design as it fosters empathy, sparks joy, and leaves a lasting impression, redefining the way users engage with their digital companion and personal growth.
Meet Become
We embarked on a heartfelt journey to create a deeply meaningful experience in this project. With a strong focus on understanding the needs and emotions of users, we crafted a digital solution that celebrates human connections. Witness the power of our UX/UI design as it fosters empathy, sparks joy, and leaves a lasting impression, redefining the way users engage with their digital companion and personal growth.
Tasks and Personal Growth Aspects
Become will support our user to become more self-confident by giving them challenging tasks that improve their self-esteem in different personal growth aspects they can choose from..
Anonymous sharing with community
...and challenge their self confidence by an anonymous sharing option of each task with the community.
Time Commitment Settings
Become” will also help the user to prioritize themselves by giving the user it´s option to set in the log-in process their own time commitment dedication, they wanna spent on the app..
Gentle Reminders
...and also by the frequent soothing and friendly reminders with its own ringtone, the app sends to the user, about their time commitment they set in the beginning.
Educational Resources
The Dashboard also includes an educational libary with saved links of Videos, Book-Recommondations and Podcasts, about their chosen personal growth aspect.
Personal Dashboard
The App also showcases completed and upcoming tasks in a personal dashboard with progress tracking that motivates the user in a friendly way to follow their process.
Tasks and Personal Growth Aspects
Become will support our user to become more self-confident by giving them challenging tasks that improve their self-esteem in different personal growth aspects they can choose from..
Anonymous sharing with community
...and challenge their self confidence by an anonymous sharing option of each task with the community.
Time Commitment Settings
Become” will also help the user to prioritize themselves by giving the user it´s option to set in the log-in process their own time commitment dedication, they wanna spent on the app..
Gentle Reminders
...and also by the frequent soothing and friendly reminders with its own ringtone, the app sends to the user, about their time commitment they set in the beginning.
Educational Resources
The Dashboard also includes an educational libary with saved links of Videos, Book-Recommondations and Podcasts, about their chosen personal growth aspect.
Personal Dashboard
The App also showcases completed and upcoming tasks in a personal dashboard with progress tracking that motivates the user in a friendly way to follow their process.
Next Steps
Next Steps
• Enrich the app with more levels and tasks
• Introduce a stress button for immediate support
• Gather user feedback with a rating system after completing 25 tasks of one level
• Collaborate with edTech to offer user discounts
• Enable users to download challenges for offline access
• Enrich the app with more levels and tasks
• Introduce a stress button for immediate support
• Gather user feedback with a rating system after completing 25 tasks of one level
• Collaborate with edTech to offer user discounts
• Enable users to download challenges for offline access
Learnings
Learnings
Unfortunately, we couldn´t finish our presentation as we ran out of our given time. Efficient time management, in a two-week sprint, in a team of two people, with a big scope such as this one, was the biggest challenge we faced and we take it as a huge learning, with this unfortunate experience, at our presentation day.
Besides of that it was a pleasure for me to work on an app that underlines my brand of ArtsyAleksDesigns and bring more purpose into my designs!
Unfortunately, we couldn´t finish our presentation as we ran out of our given time. Efficient time management, in a two-week sprint, in a team of two people, with a big scope such as this one, was the biggest challenge we faced and we take it as a huge learning, with this unfortunate experience, at our presentation day.
Besides of that it was a pleasure for me to work on an app that underlines my brand of ArtsyAleksDesigns and bring more purpose into my designs!
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